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Zhejiang BOE held in the first quarter of 2010 Marketing Conference

Author:admin  From:  Published:2010-12-15 10:15:35  点击:2477
Zhejiang BOE held in the first quarter of 2010 Marketing Conference

To implement the spirit of the company, concluded in 2009 and 2010 in the first quarter of marketing experience, the next phase of deployment of the marketing work, March 29, 2010, the company held in 2010 in Qingdao, the annual marketing conference. Qiu Jian Liang, general manager, marketing director of joy Liu, assistant general manager should be open male, VFD Division Vice President Hu Zhiliang, LED Division Deputy General Manager Fu Jianping, IEM strong general manager Wei Meng, a total of 30 sales offices people attended the meeting.
In 2009, the company has achieved fruitful results of marketing, the business unit's marketing efforts have a comprehensive breakthrough, "so the market" marketing strategy of encouraging results. At the meeting, each business unit general manager of marketing a comprehensive summary of the Business Unit in 2009 and 2010 sales in the first quarter of the situation, and the 2009 results in sales, credit growth, new product development and other data were analyzed, and deficiencies of the highlights summarized. Leaders hope the marketing front, staff efforts to stabilize existing customers and further develop new customers, new market, in the spirit of life-long learning, improve their professional level, to create a good sales at the same time, by improving the quality of marketing, further unify their thinking, clear objectives, innovative ideas, complete the 2010 marketing tasks, and make greater contributions to the development of the company.
At the meeting, recalled Qiu Jian Liang, general manager of the company's performance in 2009, spoke highly of marketing efforts over the past year's achievements, and marketing personnel for the company, said the contributions sincere thanks. Want to grow the business units to work together to enhance the training and protection of marketing to create excellent marketing team. Qiu pointed out in his speech the total in 2010 is to maintain sustained and steady development of the key, and also to ensure that companies struggle to achieve the overall goal, the company is to maintain the momentum of the struggle of good marketing. The company's marketing level and still need to vigorously promote the level, each business unit in the grasp of marketing, it should also focus on improving the technology marketing, brand marketing, joint marketing, political marketing and capital operation ability. Each business unit in the 2010 marketing a good start at the same time, do not ignore the contradiction between production and marketing problems, promote the company should ensure the full leap-forward development. Members marketers to stabilize existing customers, while actively developing new markets, capacity constraints in the existing company's situation, reassure existing customers, as well the product structure adjustment, work out a new product introduction, to strengthen the basic work optimize the delivery ratio for the company to create the maximum profit.
In his speech, General Qiu also a comprehensive analysis of the work of the last stage of operation of the new situation and new problems, pointed out that the first few months of this year, though sales have been some successes, but only a good start, you still need for the annual marketing the goal and continue to work hard. We have to constantly enrich the "do market" strategic content and improve understanding of the purpose of marketing, innovative marketing concepts, focusing on marketing strategy, improved marketing, marketing, risk prevention, enhancing marketing and management, recognize the situation and build confidence and ensure the successful annual marketing mission completed.
At the meeting, representatives of the Office of the Business Unit on the marketing task decomposition were also carried out to implement the exchange of experiences, problems and sales made reasonable suggestions. The marketing conference marketing work for the company conducted in 2009 and summarized, and further understand ZBOE products in the industry, the advantages of the market and their own lack of marketing efforts for future work in the direction of marketing will not only help you marketing Yangchangbuduan staff, fully upgrade the level of their business, strengthen confidence, the more the smooth development of future marketing efforts and lay a solid foundation.

Lu Jia Management Division

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